PCFlowers came to Dangerous Media with a strong market position in the online flower and gift category. The problem was that their competition was gaining marketshare unchallenged, and the strategic rebranding was designed to counter that trend.
The company was also in the process of gearing up for an IPO. And the brand design needed to address investor concerns in addition to the consumer presentation. The highlight of this rebranding was the launching of the attractive new eCommerce web site.