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  BRANDING: ATC Associates, Inc

ATC approached Dangerous Media with a double challenge: Create a NEW identity system to unify a company that had grown rapidly through multiple acquisitions, and RETAIN the spirit of the original, 15 year old, beloved logo.

ATC's core services included the management of hazardous materials and environmental remediation services. The culture of this particular industry is not generally too receptive to culture change management. ATC required a lengthy process of exploration in order to build a consensus on brand change. The final results won broad approval from all sides of the committee.

Examples of clients where Brand Assets were developed across mulitple platforms.


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