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  BRANDING: EscapeCity.com

EscapeCity was an early entrant into the online travel and leisure market. The branding strategy focused on the young professional adult market: using a hip, urban-sophisticated approach to creative. What was unique - at the time - to this web site model was the fusion of editorial content and travel product merchandising.

The design strategy, which successfully addressed EscapeCity.com's content and commerce goals through the web site, also found expression through a series of creative, guerilla-style marketing efforts.


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