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  BRANDING: Scholastic

Scholastic's internal marketing group tapped Dangerous Media to refine the Parent&Child brand through the development of a rather unique sales kit.

The marketing group requested a kit that centered on a core presentation that could be edited and expanded by the individuals in its national sales force according to their own needs - and they tended to rely exclusively on Powerpoint.

In addition, it needed to be housed online so that all of the presentation's individual design assets (charts, graphs, title screens, etc.) could be downloaded for individual use. Dangerous Media designed and hosted the online media kit (website) for Scholastic through 2002.


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