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  BRANDING: Weekends.com

As Creative Director for Weekends.com Jeff Wiener built an in-house creative staff that produced content and supplied creative services in support of Weekends.com's marketing, content, and advertising needs.

Weekends.com was a late entry into the online travel and leisure business. Formed by a consortium of investors with significant strategic holdings in the high-end travel market (and with a perfect URL) Weekends.com elbowed its way into a crowded, and very competitive marketplace with an upbeat, adventuresome, middle-American appeal.


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